Jacquemus: A Stunning Anniversary Show Inspired by Cinema Celebrating 15 Years of Creation

To celebrate its 15th anniversary, Jacquemus organized a memorable show that will be etched in the annals of fashion history. Simon Porte Jacquemus, the talented designer behind the brand, chose to present his Spring-Summer 2024 collection in the historic and enchanting setting of Casa Malaparte in Capri. This iconic location, which served as the backdrop for Jean-Luc Godard's cult film "Le Mépris," provided the perfect stage for a collection imbued with cinematic references and Italian elegance.

Jacquemus' Spring-Summer 2024 collection draws inspiration from "Le Mépris," a landmark film of the French New Wave directed by Jean-Luc Godard in 1963. This film, featuring Brigitte Bardot in stunning Mediterranean landscapes, pays homage to the complexity of human relationships and timeless beauty. Jacquemus has captured the essence of this film by creating pieces that reflect the sensuality and sophistication of the era's cinema.

The choice of Casa Malaparte as the venue for the show was intentional. Designed by writer Curzio Malaparte with architect Adalberto Libera, this house is a masterpiece of modernist architecture. Perched on a cliff in Capri, it offers breathtaking views of the Tyrrhenian Sea and is distinguished by its clean lines and harmonious integration into the natural landscape. With its inverted pyramid-shaped rooftop terrace, Casa Malaparte symbolizes elegance and minimalism, values that are central to Jacquemus. Models paraded the 99 iconic steps of Casa Malaparte, creating a visually striking spectacle.

The collection showcased during this show was a true ode to the Italian dolce vita. Pastel colors such as butter yellow and baby blue, punctuated with vivid touches of red and turquoise, evoked a joyful, summery ambiance. As always with Jacquemus, the silhouettes were masterfully constructed and resolutely structural. The feminine silhouette featured A-line dresses and triangular necklines, embodying modern and bold femininity. Minimalist dresses, scarves tied around the face, and bathrobe-style coats were direct nods to the film "Le Mépris."

The menswear silhouettes were equally impressive, with standout looks. A striking ensemble in royal blue, accented with a matching belt and a turquoise bag, particularly caught the eye. This bold and comforting color combination reflects Jacquemus' innovative and avant-garde spirit.

This anniversary show was more than just a fashion show; it was a celebration of Simon Porte Jacquemus' evolution and vision. By merging fashion, cinema, and architecture, Jacquemus once again demonstrated his ability to create collections that transcend trends and captivate the imagination. Casa Malaparte, with its timeless charm, provided the perfect backdrop for this celebration, symbolizing the richness of the past and the promise of a bright future.

In summary, the Jacquemus show in Capri for its 15th anniversary was a true work of art, marking a new chapter in the brand's history. With the Spring-Summer 2024 collection, Jacquemus continues to push the boundaries of creativity and innovation, while paying homage to the cultural influences that have shaped its journey.

Written By Manon Didierlaurent