The Rise of Patriotcore at the Paris 2024 Olympics

As the world gathered in Paris for the 2024 Summer Olympics, a new fashion trend emerged from the stands: patriotcore. This style celebrates national pride through clothing that incorporates elements of a country’s flag or cultural symbols, creating a vibrant and colorfull display of unity and identity. The Olympic stands became a playground for fashion industry players, showcasing looks that were both innovative and deeply rooted in national pride.

Brigitte Macron: The Quiet Luxury Queen

Brigitte Macron, the French Première Dame, epitomized the quiet luxury trend with her choice of an elegant white blazer from Louis Vuitton, paired with a French basketball jersey. This combination of high-end fashion and sportswear not only highlighted her support for the national team but also showcased her impeccable style. Brigitte Macron's look was a testament to her status as the queen of quiet luxury, a trend characterized by understated elegance and high-quality craftsmanship. Her ability to seamlessly blend quiet luxury with patriotcore was a masterclass in modern style.

Kendall Jenner: The Patriotcore Icon

Kendall Jenner embraced the patriotcore trend with her striking Nike ensemble. Her outfit featured a sleek, custom-designed tracksuit that incorporated elements of the American flag, blending athleticism with national pride. Jenner's look was both dynamic and stylish, perfectly capturing the spirit of the Olympics while celebrating her love for contemporary fashion. Her choice of Nike, a brand synonymous with sports excellence, underscored the trend's connection to athletic achievement.

Jessica Chastain: Ralph Lauren's Patriotic Flair

Jessica Chastain attended the women's gymnastics qualification in a knit sweater by Polo Ralph Lauren, a brand known for its classic American style. The sweater, adorned with the American flag, was a perfect example of patriotcore, blending comfort with a bold statement of national pride. Chastain's look highlighted the trend's versatility, proving that patriotcore can be both chic and cozy.

Other Notable Patriotcore Looks

Several other celebrities embraced the patriotcore trend at the Olympics. Spike Lee sported a Nike jersey emblazoned with "USA," while Jill Biden wore a Ralph Lauren-designed knit sweater and blazer featuring the American flag and Olympic rings. These looks further cemented patriotcore as a major fashion statement at the games.

The Future of Patriotcore

As the Paris 2024 Olympics come to a close, the question remains whether patriotcore will endure beyond the games or fade as a fleeting trend. The vibrant displays of national pride and fashion innovation suggest that this trend has the potential to persist, inspiring future events and celebrations. Whether it becomes a lasting movement or a momentary phenomenon, patriotcore has undoubtedly left its mark on the fashion world

Photo Credit: WENN

Written by Manon Didierlaurent